Original formats

A Thoughtful ad kit

Seven formats. The structure is familiar to anyone who has studied Meta ads. The words and frames are written for Thoughtful. Nothing here is a copied ad, and the video prompts do not reuse a character from clip to clip.

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Core benefit

The gift is the day, not another object.

One square frame: a closed track at dawn, empty grandstand, a pair of festival wristbands on a kitchen table. Headline sits in the photo, not on a badge. The single benefit is that Thoughtful starts with who the person is to you, then offers a track day or tickets when that is the better gift.

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Infographic

Relationship, then taste, then a swipe.

Three stacked rows, original diagram, no borrowed charts. Row one: who they are to you (a wife). Row two: optional taste (fast cars, live festivals). Row three: the next card changes after a like or a pass. A footnote says experiences and objects share one deck. No review counts.

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Sale

The first deck is free.

Honest offer only. No countdown, no stock claim, no percent off a merchant we do not control. The frame is a phone showing a wife listicle and the line: search and swipe without an account. Small type: compare merchants when there is more than one seller. Secure checkout when you buy.

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Them vs us

A storefront asks what to buy. Thoughtful asks who it is for.

Two columns, original layout. Left, labeled Guessing: a search box and a pile of similar gadgets. Right, labeled Thoughtful: 'for a wife' then 'who likes to drive fast cars,' with a track day beside a real object. No competitor logo and no invented ratings.

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UGC

Film it like a voice note, not a commercial.

Storyboard for a creator to shoot themselves. No claim that this footage already exists. Clip of them saying who the gift is for, a cut to the persona chip, a cut to the swipe. They say the next card moved. Keep it under fifteen seconds.

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Mini sales video

Thirty seconds, one decision.

Open on the question 'for a wife?'. Cut to festival tickets and a track day in the same deck. End on the button Start with a wife. Voice stays specific. No fake urgency.

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AI video

Three clips. No shared character. No on-screen type.

Each clip is generated on its own. Voice-over is under twenty words. Do not put captions in the frame.

Clip 1

A quiet kitchen table at morning, two paper wristbands and a small notebook, no people.

Voice-over: For a wife who likes live festivals, start with the tickets.

8-second cinematic shot, natural window light, a wooden kitchen table, two plain fabric festival wristbands and a closed notebook, no people, no text, no logos, shallow depth of field, realistic. Voice-over, calm woman, off camera: For a wife who likes live festivals, start with the tickets. No captions.

Clip 2

An empty racetrack at dawn, one exotic car parked on the pit lane, no driver visible.

Voice-over: If she likes fast cars, the gift can be the day.

8-second realistic shot of an empty professional racetrack at dawn, one dark exotic coupe parked alone on the pit lane, no driver, no people, no text, no logos, cool blue light. Voice-over, calm woman, off camera: If she likes fast cars, the gift can be the day. No captions.

Clip 3

A phone on the same kitchen table showing a card stack being dismissed, hands only, no face.

Voice-over: Swipe once. The next idea gets more specific.

8-second close-up of adult hands only, no face, swiping a phone on a wooden table, the screen shows simple gift cards with no readable brand names, realistic, no captions, no logos. Voice-over, calm woman, off camera: Swipe once. The next idea gets more specific. No captions.

Ad kit · Thoughtful